To add a single account/user, you must be logged in as an Educator plus Admin. From the Manage page, select the Accounts tab. Then choose whether you want to create a School, Educator or Student account. Educators (without the Admin role) are only able to add new Students.
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Next, enter the information for the new account and click the Save button.
To assign Educators to a Student account, you must first save the new account, then go back into it. A list of available Educators will then be visible.